Deine ersten fünf Aufträge: ein Kaltstart-Playbook für Freelancer

Frequently asked

How do I get hired with zero reviews?

Compete on specificity, not price. A narrow offer ("I write cold-email sequences for B2B SaaS") with two strong sample pieces beats a generic "I do copywriting" profile with no reviews. Buyers gamble on clarity.

Should I lower my price to get started?

Lower it slightly for the first three orders to buy reviews, then raise it. Treat the discount as a marketing cost with a deadline, not a permanent rate. Cheap forever attracts clients who stay cheap forever.

What makes the first orders go smoothly?

Over-communicate. Confirm scope in writing, deliver a day early, and send a short loom or note explaining your choices. Five-star reviews come from feeling looked-after, not from genius work.

How do I turn five orders into fifty?

Ask every happy client one question: "Who else do you know who needs this?" Then productise the exact thing they bought into a tighter, slightly pricier package. Momentum compounds when you stop reinventing the offer.