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Frequently asked

What rewards actually work?

Things only your newsletter can give: exclusive content, a paid-tier credit, a private guide, a tiny perk with your brand on it. Generic gift cards convert poorly; reader-specific rewards convert dramatically better because they confirm to the sharer that they belong here.

How many tiers should I run?

Three to five. Low (1–3 referrals) for a small exclusive piece, mid (5–10) for a substantial deliverable, high (25+) for something genuinely impressive. Each tier should feel like a real promotion, not arbitrary numbers between tiny rewards.

When should I ask readers to refer?

Immediately after the issue they loved most. Add a one-line "if this hit, share it — 3 referrals unlocks X" at the bottom of strong issues, not generic asks at the bottom of every issue. Match the ask to the energy.

How long until I see real growth?

First referrals come within days; meaningful compounding takes 2–3 months as habits form and the top sharers find their reward levels. If you measure after one week and don’t see it, you’re measuring too early — referral programs are slow-compounders, not viral lottery tickets.